The Professional Speaker

A manual in the Advanced Communication Series, containing information about preparing and presenting a keynote address, an entertaining speech, a sales training speech, a seminar, and a motivational speech. Includes information about marketing yourself as a professional speaker.

The Projects[]

The Keynote Address[]

• Identify the basic differences between keynote speeches and other kinds of speeches.
• Learn how to evaluate audience feeling and establish emotional rapport.
• Learn and use the professional techniques necessary for a successful keynote presentation.
• Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.

Speaking to Entertain[]

• Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized.
• Deliver the speech in a way that makes the humor effective.
• Establish personal rapport with your audience for maximum impact.

The Sales Training Speech[]

• Tell a sales audience how to sell a product by using a planned presentation.
• Inform a sales training audience about the human experience of the buyer-seller relationship.
• Use entertaining stories and dynamic examples of sales situations.
• Inspire salespeople to want to succeed in selling.

The Professional Seminar[]

• Plan and present a seminar with specific learning objectives.
• Relate to the audience by using a seminar presentation style.
• Use seminar presentation techniques to promote group participation, learning and personal growth.

The Motivational Speech[]

• Understand the concept and nature of motivational speaking.
• Apply a four-step motivational method with the purpose of persuading and inspiring.
• Deliver a motivational speech to persuade an audience to emotionally commit to an action.

Resources[]

Catalogue No. 226G