A manual in the
Advanced Communication Series, containing information about preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.
The Projects Edit
Time 5–7 minutes
Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
Favorably influence the audience by skillful and friendly delivery of your talk.
The Radio Talk Show Edit
Time Presentation 3-5 minutes, Q&A 2-3 minutes
Present a positive image of your company or organization on a simulated radio talk show.
Prepare a talk designed to build goodwill toward an organization by presenting factual information.
Understand the dynamics of a successful radio talk show.
Prepare for the questions that may be asked of you during the radio interview.
Time 5–7 minutes
Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
Use at least one visual aid to enhance the audience's understanding.
Time 3–5 minutes, plus 2–3 minutes Q&A
Prepare a talk to persuade a hostile audience to at least consider your position on a controversial issue.
Demonstrate sincerity when presenting your viewpoint.
Time 4–6 minutes, plus 3–5 minutes Q&A
Learn strategies for communicating to the media about a company crisis.
Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.
Answer questions from the media in a manner that reflects positively on the company.
Catalogue No. 226C
All items (6)